From football to Formula 1, Artificial intelligence in sports is emerging all over the industry to strategize, train, advertise, and much more. AI has significantly impacted the way users view and consume sports content. It has made the world a smart place to live for sportsmen, advertisers, and broadcasters, with real-time statistics. In the foreseeable future, AI will change the ways of doing business, and while its influence has been prominent in several industries, the sports industry is new to this arrangement. Many coaches have started using data science in sports to enhance their player's performance.

The Cloud Native Survey, which polls Technology/Software organizations, reports that the use of containers in production has increased by 84% from the previous year, up to 92%. The use of Kubernetes is up 78% from the previous year, reaching 83%. Kubernetes' distributed architecture and scalability pair well with Machine Learning and Artificial Intelligence. As these technologies continue to mature, 2021 is the year to watch for growth in this space. Companies should keep in mind that tools support business goals, and are not an end to themselves.

Research shows that consumers are starting to prefer self-service to talk to a customer service agent. Inspired by this, smart brands bring their customers on their bot journey to deliver a more effective and efficient digital customer experience. The Wall Street Journal uses Facebook Messenger to launch its AI-powered bot. Now, this leading portal enables its users to stay on top of big news and stock quote easily. Through giving simple commands, it also shares key financial metrics, company information, and live stock quotes.